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The purpose of a marketing plan is to write down your tactics and strategies in an organized fashion. This will help keep you on track, and measure the success of your campaigns.

Today’s marketing strategies a far different from the past because of new features of digital marketing, so when budgeting digital marketing should be given a proportion of the company’s budget, and of course it needs expertise from in-house or outsourced. Digital agencies like us (Tshwane Digital Branding) can help you handle this area better.

Digital marketing in pretoria
Tshwane digital branding.


Writing a marketing plan will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With all of this information in one place, you’ll have an easier time staying on track with a campaign, noticing what works and what doesn’t, and measuring the success of your strategy.